Portfolio Archive: The Gillnetter Pub

Published: January 8, 2018

This project was suggested by my teacher to choose a local company to rebrand. His idea behind this was at the end of everything we could pitch our designs to the company we chose and see if they were interested in using them. During my design process, I went into the pub to take some photos for the mock website.

When I did so, I asked the manager about possibility of a rebrand and was given an e-mail address to reach out to. I sent a message and a follow-up but didn’t receive anything back. While this story seems to have a sad ending as they didn’t go with, (or even look at my designs), it actually did land me a job.

During my interview with Lonely Cloud Design, I showed this project from my portfolio and it coincided with the style of their client The Portside Pub. I believe this to be the edge up I had in getting me the position.

Specifications: Rebrand a Real Company, Design Logo, Design Website Layout, Take Photos of Actual Place

This is a redesign for my Senior Project class in school. The Gillnetter Pub is a local pub in Port Coquitlam, BC. I rebranded it with a new logo, menu, business cards, take-out bag, t-shirt, and website. As you may already know, a Gillnetter is a type of boat that is used for gill netting (fishing with large nets). For the logo, you can see a combination of an anchor with the beginning letter, “G”. The direction taken was an old-style, etching design. For the menu, you can see faint longitude and latitude lines in the background to resemble a sea map from back in the olden times. Likewise, etchings were made of a boat, swordfish, and other nautical illustrations to be placed into the design. The website I aimed to have simplicity and an easier navigation than their current one. This way, you can find what you are looking for without large chunks of text and dated design. All of the photos for the website design were taken by me in the actual pub.