Jul 17, 2022Member-onlyWhy Do Giant Brands Still Advertise?Published on: February 22, 2022 5 Reasons Giant Brands Still Need Marketing Campaigns Do you ever wonder why huge companies like Coca-Cola or McDonald’s still spend billions of dollars a year on marketing? For new companies, it’s usually to increase brand awareness. But these huge brands are already instantly recognized worldwide. So why do they still need to…Brand Giants2 min readBrand Giants2 min read
Jul 17, 2022Member-only5 Clear Signs You’re Not Ready to Hire a Graphic DesignerPublished on: September 8, 2021 1) You don’t want to be involved at any stage of the process There are biz owners who don’t provide spec outlines, are unresponsive when asked about goals or topics, and straight up have no opinion about the project in general. No, this is not giving your designer “freedom”, it’s showing them that you don’t give af about…Not Ready To Hire2 min readNot Ready To Hire2 min read
Jul 17, 2022Member-onlyWhat are the 3 P’s?Published on: July 27, 2021 No, not the 3 little pigs. ..But they can help explain them! The 3 P’s are a mneumotic device used to remind you of the key factors that help build a strong foundation for your brand strategy and/or marketing. 1) Positioning Using market research to figure out…The 3 Ps2 min readThe 3 Ps2 min read
Jul 17, 2022Member-onlyReminder, You Can Always Say “No”Published on: April 13, 2021 Why we guilt ourselves into saying ‘yes’: 1) Coming up with excuses feels bad because we believe that’s what they are.. excuses. In reality, there’s always a real reason that can be hard to admit or hard for the inquirer to accept 2) You have multiple asks so if you don’t do…Saying No2 min readSaying No2 min read
Jul 17, 2022Member-onlyArt & Design are NOT the same thingPublished on: April 1, 2021 What is Art? Art can be made in many forms. When speaking visually, it is a method of expression that leaves both the artist and the viewer the ability to interpret their own meaning or attach their own emotion to the piece. It can be…Design Vs Art2 min readDesign Vs Art2 min read
Apr 7, 20213 Quick Tips to Convert Viewers into Buyers (+ Mistakes to Avoid)Published on: January 22, 2021 You spend all of this time collecting e-mails but then what? How do you convert them from VIEWERS into BUYERS?! 3 Ideas to Turn Temporarily Interested Contacts into Loyal Customers: ✅ OPT-IN FREEBIE: Give a freebie that includes REAL value (PDF workbook, free digital resource, etc.) Mistakes to avoid: ❌ Not having a clear call to action…Conversion2 min readConversion2 min read
Apr 7, 2021The End of Perfectionism (Back to Basics — Social Change)Published: June 4, 2019 It’s time to get messy. I spy a fizzling out of perfect, curated content and foresee a change of bringing back imperfection, nostalgia, and overall humanity in many aspects of the word. I was recently standing in line at my local Subway when I noticed that…Back To Basics5 min readBack To Basics5 min read
Apr 7, 2021Portfolio Archive: Reproducing PerceptionsPublished: January 22, 2018 This one is another project from one of my classes at the Art Institute. We were told to come up with a theme for a 3-book series and develop a concept to design the front and back covers. We had to make sure they were recognizable…Portfolio Archive2 min readPortfolio Archive2 min read
Apr 7, 2021New Year, New MotivationPublished: January 1, 2018 The end of the year is without a doubt the busiest time for me. Within the last 3 months of the year I have my mom, boyfriend, and sister’s birthday; our anniversary, Halloween, Christmas, New Year’s Eve, and more! …New Year3 min readNew Year3 min read
Apr 5, 2021Keeping up with TechnologyPublished: November 14, 2017 If I were to take you back to my decision for getting into Graphic Design it would bring me back to high school. One of the main struggles that we have at that age is figuring out what we want to do with our lives. …Keeping Up With Tech5 min readKeeping Up With Tech5 min read
